Superseries Finals in Dubai for 4 years

The BWF Destination Dubai World Superseries Finals will be held in December and for the next three years in Dubai after the BWF announced today that it had signed a deal with the Dubai Sports Council.

“We are extremely happy to welcome Dubai and the sense of style which it brings to the MetLife BWF World Superseries,” said BWF President Poul-Erik Høyer.

“Our tour is becoming increasingly popular and is televised throughout the year in more than 160 countries with a household reach of more than 300 million. Dubai’s global connectivity, accessibility and track record in hosting world-class sporting events can only help us to grow the sport and make badminton even more accessible to fans.”

His Excellency Mattar Al Tayer, Deputy-Chairman of the Dubai Sports Council, spoke in support of the partnership, saying, “Badminton is a sport that is open to everyone and there is already an active scene in Dubai. The partnership with the BWF provides us with an exciting opportunity to build on that interest, to promote the sport to new levels and to develop grassroots initiatives such as Shuttle Time that will help to drive community engagement and physical activity across the city.”